Issued by Activity Alliance 21 August 2018
Yesterday Activity Alliance, supported by Sport England, released five Ten Principles in action films. Following on from the first film released in June that introduced the Principles, viewers meet Shay, TP, Tony, Anthony and Hannah. The latest collection guides providers on how they too could apply the principles in their own activities.
The five disabled people talk about how activity fits into their life and what it means to them to be active. Each film pinpoints two principles out of the ten to demonstrate how these work in action.
Activity Alliance worked for the first time with Manchester based production company Viva La Zoom to create the stories that highlight the ten principles in action. We will introduce each film from Monday to Friday this week. First up was thirteen-year-old Shay on Monday, followed by TP, Tony, Anthony and Hannah.
Barry Horne, Chief Executive for Activity Alliance said:
“Whilst many providers already offer opportunities for disabled people to take part, the high number of disabled people who are inactive remains a major cause for concern. Disabled people told us that, too often, they are unaware of opportunities available to them or said that what is offered is not appealing or accessible enough.
“These films provide a range of ideas on how we can all make opportunities attractive and inclusive. What’s clear from our experience of applying the principles is that they can be adapted to all audiences but include some considerations which are particularly important to successfully engaging disabled people.”
In October 2014, Activity Alliance (under its former name the English Federation of Disability Sport) released the Talk to Me report. This report outlines ten principles developed with disabled people that sports providers should follow to help make their activities more appealing.
The report and its principles have been key pieces for Activity Alliance. Not only are they now widely used across the sector and at the heart of new programmes like Get Out Get Active, the principles were positively referenced in the Government’s 2015 strategy, Sporting Future.
The Ten Principles in action films are available on Activity Alliance’s YouTube Channel. To watch Shay, TP, Tony, Anthony, Hannah and Tony’s stories visit the playlist here.
Find more information on Activity Alliance on our website www.activityalliance.org.uk